The myth of a successful journey often appears linear, if not a little bumpy. It's usually far more complicated than that. Over five years, Scott Belsky - entrepreneur, author, and Chief Product Officer at Adobe - spoke to the leaders, founders, and artists he admires most about how they navigate the hard parts of their creative projects and ventures. Belsky's discoveries are distilled into 130+ insights to help readers do three things: endure the human-tendency-defying woes of the middle; optimize the hell out of everything that works; and not screw up "the final mile" of a successful project. Belsky also draws on his own experiences from working with companies like Airbnb, Pinterest, Uber, and sweetgreen, urging us to embrace the messy middle and all the insights that are hidden there.